Tuesday, July 3, 2012

A holiday is a holiday, not a shoppertunity

Not too long ago, I went to a shopping center to visit a store I shop at regularly. On the way out, I saw this sign.

I had to read it twice, because I couldn’t believe it the first time.

Yes, that’s no typo – this store is going to be open on the Fourth of July from 9 a.m. to 10 p.m., more or less its normal operating hours. Which means that some of its employees are going to miss Fourth of July fireworks this year. Period.

Really? Is retail so desperate that it has to cater to the douche canoe* who just has to have that dream object at 9:30 p.m. on the Fourth of July?

You hope that whoever is working there is getting double time, at least. But they may not. (Double time pay is not a requirement for private businesses.)

Have you noticed that stores which used to be closed altogether on the Fourth of July (and other major holidays) are now open for business, often for most of the day? I remember when the stores were closed and neither we nor the economy suffered much. We just planned ahead and bought what we needed in advance because we knew that we couldn’t go shopping on the holiday.

Is it really that hard to plan ahead, people?

You really don’t want to be shopping on a holiday. Retail employees really don’t want to be working on a holiday. A holiday is just that – a holiday from the rigors of everyday life. Not another occasion to buy more stuff.

So let’s buy today and kick back tomorrow. Send retailers a message that staying open on the Fourth of July isn’t worth the trouble.

What is a summer after all without some lazy days?

* Yes, I know these are not nice words. But they are words that fit someone who thinks, “Goddammit, my dudebros guzzled up four thirty-packs of Coors, so I got to get some more before we sober up.”

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